Emmerich Vision Care | Family Optometrist and Eye Care Emmerich Vision Care | Located in Fitchburg, WI near Madison Emmerich Vision Care | Eye Care for Children & Adults Emmerich Vision Care | Glasses, Contact Lenses & Laser Vision Correction Emmerich Vision Care | Optometrist and Eye Care


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Our email newsletter In Focus, is published periodically and provided to patients of Emmerich Vision Care.  Our newsletter is educational and provides our patients with information on contact lenses and topics of interest such as dry eye syndrome. Click here to sign up!


Emmerich Vision Care

is a family-friendly practice committed to personalized eye care. We are passionate about the important role your eyes play in your lifestyle. Our experienced and dedicated doctors will help protect and preserve your vision.

We offer:
  • Convenient access! We are located inside Fitchburg's Super Target.
  • No long wait times for appointments, and Saturday appointments are available.
  • Same day contact lenses on many Rx's.
  • Lasik assessment and co-management.
  • Same-day treatment of eye infections and foreign body removal.
  • Dry eye treatment.
  • Digital retinal imaging to assess the health of your eyes.


  • January 3, 2016 National Eye Health Education Program (NEHEP)

    Happy New Year from Emmerich Vision Care!

  • January 1, 2016 Emmerich Vision Care


  • January 1, 2016

    We have had an amazing year in 2015. I want to thank our amazing patients! It may sound corny but the relationships I have with my patients has made it possible to remain passionate about practicing Optometry for over 34 years. I cannot believe it has been that long! Time really does fly when you're having fun. Our center is less than $10,000 from a milestone of 1 million in sales! We have until the end of this Saturday to reach this very special milestone. We need your help! If any of you need a last minute exam and have flex spending dollars to use towards a great pair of eyeglasses, sunglasses or contacts please consider calling for an appointment or stopping in. Happy New Year! Dr E.

  • December 24, 2015 Timeline Photos

    Merry Christmas and Happy Holidays to all of our great patients! Santa stopped by for his annual eye exam today so he's ready for his big flight and he asked us to remind you to get your eye exam soon too! Don't forget, if you have flex dollars to use, Target Optical has some great specials going on now until December 31st! Spend $100 at Target Optical and receive 50% off a complete pair of prescription sunglasses. Ask us about more specials going on now through the end of the year! Call us at (608) 274-6747!