Emmerich Vision Care | Family Optometrist and Eye Care Emmerich Vision Care | Located in Fitchburg, WI near Madison Emmerich Vision Care | Eye Care for Children & Adults Emmerich Vision Care | Glasses, Contact Lenses & Laser Vision Correction Emmerich Vision Care | Optometrist and Eye Care


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Our email newsletter In Focus, is published periodically and provided to patients of Emmerich Vision Care.  Our newsletter is educational and provides our patients with information on contact lenses and topics of interest such as dry eye syndrome. Click here to sign up!


Emmerich Vision Care

is a family-friendly practice committed to personalized eye care. We are passionate about the important role your eyes play in your lifestyle. Our experienced and dedicated doctors will help protect and preserve your vision.

We offer:
  • Convenient access! We are located inside Fitchburg's Super Target.
  • No long wait times for appointments, and Saturday appointments are available.
  • Same day contact lenses on many Rx's.
  • Lasik assessment and co-management.
  • Same-day treatment of eye infections and foreign body removal.
  • Dry eye treatment.
  • Digital retinal imaging to assess the health of your eyes.


  • August 26, 2015

    Full-time Optometrist Opening- Madison WI Opportunity for a full-time Optometrist for our busy west-side clinic in beautiful Madison, Wisconsin. Emmerich Vision Care is located inside of the Target Optical in the suburb of Fitchburg. Our practice began in 2007 and continues to grow each year with an extremely loyal patient base. This position is available immediately. Experience with Revolution EHR is a plus but will train. For immediate consideration, please forward your resume and contact information to demmerich@charter.net.

  • July 24, 2015 Mobile Uploads

    Happy Friday!

  • June 26, 2015 Mobile Uploads

    Need new glasses? Stop by and see what you've been missing!

  • May 22, 2015 Mobile Uploads

    With summer fun upon us, here is a good reminder to wear your shades! Need some new shades? Come see us! Target Optical has some really cool shades including RayBan and Maui Jim to name a few! Cool!